Why you Need Commercial Photography for your Business
Calm down. I know what you are thinking:
“What is Commercial Photography?”
“In this era of modern technology, why would I hire a commercial photographer when I can take pictures with a touch on my phone?”
Or perhaps, you may view commercial photography from a streamlined angle, like creating images in big studios for multinational companies. But the concept is very simple. It is an area of photography that captures images used to advertise, sell or market a product, service, or even a person. This means that anyone can use commercial photography to sell, irrespective of the kind of business he/she is engaged in.
Let’s take typical examples. Magazines are filled with numerous adverts, which include commercial photographs. Billboards, leaflets, posters, and brochures can also be termed as commercial photography. In a simple term- it is photography for business.
It is certain that beautiful images alone do not make great commercial photographs. This is where commercial photographers come in because they are able to understand your product or service and capture the right images that will efficiently promote your business. Remember, it is the impression that counts.
Besides, commercial photographers use several elements like Photoshop skills, background colors, and lighting effects to add life to your pictures so that it will be able to speak a thousand words to the audience.
Still having doubts? Here are four reasons why you need commercial photography for your business:
It increases your brand awareness:
Let’s take a look at two scenarios-
Business A: uploads beautiful images taken with a smartphone on their social media pages.
Business B: uploads beautiful images taken by a commercial photographer with the right lighting effects and background colors to their social media page.
Which will be accepted and loved more?
The truth is that, whether you like it or not, people associate with quality, so having quality pictures speak for your business will not only attract potential customers but also create a lasting impression on them. If you take amateur pictures with a click of your phone and post it on social media platforms, you may be creating a wrong impression on people, and that will not be good for business.
It influences your corporate image positively: This is probably the most important reason why you need a commercial photographer. Because they understand the industry and your products, they will be able to create images that will speak well of your brand and enhance the corporate look of your company. The size of your company or the type of product sold doesn’t matter. You will find some of the best work from NYC commercial photographers.
Increases your ROI and sales: What do you think will be the result of using professional commercial photography to enhance your brand awareness and positively influence your corporate image? There will be an increase in overall sales and ROI! This works perfectly well if the company adds product description (and sometimes, the cost) with the photographs. Research has shown that clients tend to click on professional photographs more than amateur looking ones. If you are looking for the best commercial photographers, the works of Miami commercial photographers speak for themselves.
It significantly aids publicity: Why do you think that most companies hire professional commercial photographers to capture moments of any big event they organize? This is because most of these photos will be uploaded to the company’s website and social media platforms that can help boost the company’s image, so they cannot afford to bring in amateur work.
So no matter the type of industry you are engaged in, remember that commercial photography is one of the surest ways to boost your company’s growth.
Thank me later…