Lifestyle photography used to become an obsession of the internet generation, and whether amateur or professional, any aspiring fashion photographer can fill his profile with the most stunning fashion photos of all time. Whether you want to create your own Instagram account based solely on fashion photography or just follow an account that publishes fashion – inspired images every day – there are some of the best fashion photographers on Instagram we currently follow. The great Emily Soto is definitely not the least of them, but she is definitely one of my favorite photographers on Instagram. Sources: 1, 11
Her penchant for funny biographical portraits makes it easy for her to highlight the lifestyle aspects of the clothes she is photographing. She has written about fashion photography, beauty, travel and worked in the fashion industry as a fashion designer and as an editor for several fashion magazines. Sources: 4, 14
This photo shoot was designed to capture the chic sophistication of sustainable fashion from a sustainable Parisian brand. She accentuates each piece of her wardrobe by combining different styles of clothing, accessories, shoes and accessories from different brands to create a style that is as unique as her personality. Sources: 0, 14
This type of photography is not usually good for banner design and should not be used in social media posts and can not replace fashion photography. Fashion photographers are the threads that hold clothes together, and fashion designers use this type of photography to incorporate narratives into their fashion statements, which have been called “lookbooks” for decades. Fashion trends may change quickly, but photography allows for trend stability, so you can remember them when they leave their mark on the world. It is and will remain the driving force behind major fashion brands, whether in the form of advertising, marketing, advertising campaigns or even the design of clothing. Sources: 1, 2, 7
Brands in the industry who want to bring their visual storytelling chops to a level should keep a close eye on fashion brands to get inspired. If you have an established brand and have been doing photo shoots for a while, your main focus will be on producing high quality images that are consistent with the aesthetic of the brand. Product photography of the luxury brand requires meticulous attention to detail and follows the same approach as editorial advertising. Sources: 3, 10, 13
If you are like me, you may have come across the name of a prominent fashion photographer in your city. This photographer photographed for years in New York City before finally finding himself in the melting pot of street fashion. Sources: 3, 12
After the war, the global center of fashion photography moved from Paris to New York, where the rivalry between Harper’s Bazaar and Vogue was in full swing. The growing demand for fashion, coupled with changing social and moral values, had a major impact on fashion photographers. Harper’s, Bazaar and Vogue all competed hard for their art directors and designers to influence the work of freelance cameramen, photographers and freelance photographers in the fashion industry. Sources: 9
In the 1990s, the growing use of established celebrities in the fashion industry was also observed, as Julia Roberts exemplifies as the face of Lancome. Candice has photographed editorials for Vogue and Glamour and even worked on the cover of the first issue of Harper’s Bazaar, a fashion magazine for women. Co. Since then she has worked as a freelance cinematographer for magazines such as Vanity Fair, Grazia, V Magazine and has shot the covers of Italian and V magazines and for the last twenty years for cover shoots for “Italian” and “Vogue.” Not to mention her work designing covers for fashion magazines such as V, L’Oreal, Elle, Fendi and many others. Sources: 7, 9, 11
While magazines have long made fashion easily accessible, photography as a photo motif has been accessible via the Internet for some time. Everlane is one of the most popular fashion brands in the United States and their customers have a great lack of beautiful products and images. Customers wear their clothes, travel photography is inspired by photos of their customers, and the fashion photography exhibition will be held at the Fashion Institute of Technology in New York City from October 1 to December 31, 2014. Sources: 7, 9, 10
The purpose of good fashion photography is not to sell a lifestyle, but to tell a story, to make people feel through a brand that they have something to do with who they are and want to be. Internet and social media, photographers are very close to their audience and others are talking to the high fashion crowd, “Andelman says. Fashion photographers can be incredibly valuable in the fashion world, because they not only shoot for the brand, but also for their personal enjoyment. Sources: 2, 6, 7
The photo companies that share on social media are often at the bottom of the price range, “he says. Promotions have an enormous influence on customers, because the store architecture is also connected with luxury brands. The concept is used in fashion photography to create a sense of connection between brand and consumer and a connection to the product itself. It is clear that the most important aspects of a luxury brand’s marketing revolve around its brand identity and image.